Category Archives: Targeting

Case Study of Dr. Reddys Sales Targeting

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Sales targeting is the challenging task in pharma companies as they deal with 5000 – 12000 SKU’s with 1000+ field staff. Currently, the sales targeting process is done through spreadsheets, the strategy team will consolidate the excels based on the regions and send them for approvals. The target consolidation is delayed due to sending excel…

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