Glossary

Augmented Reality (AR)

What is Augmented Reality?

Augmented Reality is the integration of digital information with user’s surrounding or environment. Unlike virtual reality where the environment is completely immersive, augmented reality only blends in both the environments. It can hugely benefit fields like gaming, healthcare, education retail, etc for visualization, navigation and training.

What are the uses of Augmented Reality in pharma?

Augmented reality effectively transforms training, manufacturing and marketing processes in pharma industry. It is a significant aid for pharmaceutical research and development. Researchers visualize molecular structures with AR for better understanding of biological processes and for drug design. It provides an enhanced learning experience and is a great tool for health literacy promoting innovation in pharma.

How can AR enhance pharma manufacturing?

Augmented reality can provide step-by-step guidance on processes reducing errors in manufacturing. Its graphic instructions can help in easy understanding of processes and can help in workforce training on complex machinery and SOPs.

What are the regulatory considerations for using AR in pharma?

Augmented reality applications need to comply with key pharma regulations put forward by US FDA, EU EMA, MHRA, etc for use in pharma industry. These applications must have proper validation and authentication process ensuring accuracy of processes.