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Digital Marketing Manager

Position: Digital Marketing Manager

Job Description

  • Build Plan and implement overall Digital Marketing Strategy, Design & execute campaigns on Google Ads and track appropriate success metrics, goals, and budgets.
  • Should have exposure working for international Market, especially western Market for lead generation.
  • Led marketing efforts designed to increase awareness and generate leads through a variety of digital channels.
  • Analysing metrics and communicating results including traffic and conversion statistics, lead generation, and pipeline impact.
  • Evaluate, prioritize, and lead each campaign and tactical opportunity based on expected demand generation performance.
  • Create and execute end-to-end SEO, social media, and paid marketing campaigns to position Imagination as a leader in the space.
  • Responsible to drive high-quality user acquisition (predominantly Google SEM, Metasearch partners, Ad Networks, Affiliates & Facebook).
  • Strategize, implement, and launch new creative inbound lead generation funnels.
  • Plan and execute demand generation tactics and activities.
  • Be a team player to craft marketing content and execute dedicated marketing campaigns.
  • Analyse and report marketing KPIs to track impact, optimize and improve the overall brand positioning.
  • Perform ongoing technical SEO audits, On page SEO, and backlink strategies to our website and blog pages.
  • Manage social media calendar and oversee social media efforts by planning, developing, and publishing strategic content across multiple platforms (LinkedIn, Twitter, Instagram, Facebook, YouTube etc).
  • Conduct ongoing keyword research including discovery and expansion of keyword opportunities and optimize website content to improve search engine rankings.
  • Develop and implement digital marketing campaigns across multiple platforms, including social media, email marketing, and paid advertising.
  • Hands-on knowledge of SEO & Analytics tools – Search Console, Google Analytics, Google Tag Manager, SEMrush, Ahrefs, etc.
  • Perform competitive analysis and distinguish gaps in our content and identify areas in our website design which needs improvement.
  • Preparing monthly reports and make recommendations for ongoing improvements with the rest of the team.
Job Location: Hyderabad
Employment Type: Full Time


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